KEY FACTORS

To Successfully
Enter the Japanese
Market

Success in Japan requires localization tailored
to the country’s unique business culture.
It also demands a partner with proven experience
guiding foreign startups and a strong knowledge
of B2B IT marketing.

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Understanding of
business culture
and localization
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Partnering with a
global business-savvy
agency
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Support from
an agency proficient in
B2B marketing

ico-peopleWHAT WE DOAs Part of Your Marketing Team

Since our founding, Enjin has supported numerous foreign IT startups
in entering the Japanese market from a marketing perspective.
We will gain a deep understanding of your business and products
to aid in brand penetration and the creation of sales opportunities in Japan.

Comprehensive
Marketing Support

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Offering extensive support
for both digital and
offline channels.

Specialization
in B2B and IT

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17 years of providing specialized
support in B2B and
IT since our founding.

Flexible
Scope Setting

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Plans tailored to
your budget
and resources.

Our Clients

マスクグループ 54210
logo_Autify_H_C
マスクグループ 54213
AVNET-logo
Box_logo
2020_CADENAS_Logo_RGB-2
logo_classmethod
crowdstrike-logo
グループ 54701-2
EQUINIX_logo_2
マスクグループ 54234-1
FORTINET-logo
マスクグループ 54226-1
マスクグループ 54227-1
sas_logo
schneider-electric-logo
UPWARD.logopng
verkada_logo
VideoTouch_horizontal logo_full color_RGB


*Ansys and all other ANSYS, Inc. product names are trademarks or registered trademarks of ANSYS, Inc. or its subsidiaries in the United States or other countries. Additionally, the company names, logos, product names, and service names listed on our website are registered trademarks or trademarks of each company.

Japan Event Strategy Guide

Start Planning Your Market Entry


Gain insights into key technology events in Japan and
discover the strategic approaches leading companies useto build
brand presence, generate leads, and enter the market successfully.
An essential resource for global IT firms
evaluating expansion opportunities in Japan.

Get Our Free Strategy Guide

OUR
SERVICES

We devise effective marketing plans that combine online and offline strategies to achieve brand recognition and lead generation. 

We continuously support accurate and precise marketing activities with a swift PDCA cycle while executing various measures.

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OUTBOUND 
MARKETING
INBOUND 
MARKETING
PUBLIC RELATIONS
（PR）
BRANDING
PARTNER 
MARKETING
SALES 
SUPPORT
BACK OFFICE 
SUPPORT

OUR TRACK RECORD

Number of Clients

*Since 2007

500over
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Percentage of
Clients in IT

90% over
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Percentage of
Foreign Clients

70% over
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Number of
International Projects
(Annually)

100over
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Number of
Projects (Annually)

1500over
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Top Global IT Companies
Supported

*TOP 20 GLOBAL TECH COMPANIES by DISFOLD in 2024

6 / 20*

Japan Event Strategy Guide

Start Planning Your Market Entry


Gain insights into key technology events in Japan and
discover the strategic approaches leading companies useto build
brand presence, generate leads, and enter the market successfully.
An essential resource for global IT firms
evaluating expansion opportunities in Japan.

Get Our Free Strategy Guide

WHAT OUR CUSTOMERS SAY

Support in the Absence of a Marketing Team in Japan

As the head of sales at the newly established Japan branch which only had a few key salespeople, I realized the necessity of marketing tools like business cards and catalogs for us to function. Therefore, I consulted Enjin, and they supported us from the introduction of marketing tools to the establishment of our initial infrastructure and its operation until our internal system was fully developed. As a result, we can now smoothly plan and execute marketing strategies.

First Event and Press Event Support in Japan

Shortly after joining the company, our first event in Japan was decided. At the same time, an executive visiting for a press event and a keynote speech had to make client visits. As the sole marketer, I expected to have my hands full attending to the executive on the day, so I sought Enjin's help. They assisted with venue selection considering visitor access, arranged interpreters and equipment, and managed lodging, meetings, and meals for the executive, ensuring the day passed without incident.

Appreciation for Respecting Client Opinions While Advising

Living in Singapore and handling APAC marketing, I was tasked with exhibiting at a trade show in Japan, and the local sales team introduced me to Enjin. Although I could not understand Japan's unique trade show culture, which I recognized as a place for business meetings, and some conflicts occurred, after visiting Japan for the event, I became aware of the significant differences and felt reassured about entrusting Enjin with the task.

SUCCESS STORIES

Inside Japan Market Entry with Shigeru Harasawa_vol.1
Vol. 1 - Inside Japan Market Entry with Shigeru Harasawa
Direct or Partner-Led? In Japan, Who You Team Up With Matters Most
Inside Japan Market Entry with Shigeru Harasawa_vol.2
Vol. 2 - Inside Japan Market Entry with Shigeru Harasawa
Make the First Customer a Success, Even If You Run at a Loss
Inside Japan Market Entry with Shigeru Harasawa_vol.3
Vol. 3 - Inside Japan Market Entry with Shigeru Harasawa
How to Build a Team That Wins
how to win with content&promotion
What makes events work in Japan?
How to win with Content & Promotion

Insights from Enjin, the Experts behind 600+ events a year

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Case Study of
Startup Support

Working Together on the Go-to-Market Strategy of a New Business

Supporting a major SIer_en01
Case Study of
Startup Support
Working Together on the Go-to-Market Strategy of a New Business
Supporting a SaaS company_en
Case Study of
Startup Support
Working Together on the Go-to-Market Strategy of a New Business
Supporting a major SIer_en01
Case Study of
Supporting a Major SIer

Synergy Effects from Business Unit Marketing Support & Corporate Marketing Support

Supporting a SaaS company_en
Case Study of
Supporting a Major SIer

Synergy Effects from Business Unit Marketing Support & Corporate Marketing Support

ABOUT US

Company overview

Company name ENJIN, LTD
Location 4F La Verite AKASAKA, 1-5-7, Moto-Akasaka, Minato-ku, Tokyo 107-0051, Japan
URL www.ape-man.jp
CEO UNO Koji
Founded June 2007
Capital 10 million yen
Number of Employees 45
Business Activities B2B marketing support
Banking partners Mizuho Bank, Resona Bank
Certifications Personal Information Initiatives
Privacy Mark Registration Number: 10862124 (08)
Information Security Initiatives
ISO 27001 (ISMS) Certification Registration: JP22/00000263
Download Company Profile

BOARD
MEMBERS

Z8A_6311-2 (1)
CEO｜Senior Producer
UNO Koji
Z8A_6350 (1)
Director｜Producer
TSUCHIYA Ryusuke
Z8A_6830 (1)
Executive Officer｜Senior Manager｜Senior Director
AKUTSU Shingo

OUR LOCATION

GET OUR EVENT
STRATEGY GUIDE

summary-en

This comprehensive guide is designed specifically for foreign tech companies planning to expand into the Japanese market.

Inside, you’ll find key insights about Japan’s unique market characteristics, common business challenges faced during expansion, and an overview of major events in Japan, along with effective strategies to leverage them.

If you’re exploring the Japanese market, this guide will help you navigate challenges and use major events to grow your business.

▼Contents
  1. Attractiveness of the Japanese Market and Challenges for Foreign Tech Companies
  2. Classification and characteristics of organizers of major events in Japan
  3. Types of events in Japan
  4. Key considerations for event marketing in Japan
  5. To succeed in the Japanese market

INQUIRY

CONNECT
WITH US

We support brand penetration in and
creation of business opportunities.

Contact Us

DOWNLOAD OUR FREE STRATEGY GUIDE
DOWNLOAD
OUR FREE
STRATEGY GUIDE

CONTACT US

ENJIN, LTD

4F La Verite AKASAKA, 1-5-7, Moto-Akasaka, Minato-ku,
Tokyo 107-0051, Japan

© ENJIN, LTD All Rights Reserved.