The Key to Winning the Japanese Market Is
Whom You Team Up With

Success in the U.S. or Europe doesn’t automatically translate to Japan. Decision-making is layered, trust is paramount, and long-term operations matter as much as the initial sale. The most reliable way to enter and scale is to design a direct–partner mix and, above all, choose partners wisely. This paper outlines practical strategies to identify, enable, and govern partners—so you can turn a few flagship references into durable market presence.