How Japanese IT Decision-Makers Choose Tools —and the Events That Influence Them
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How Japanese IT Decision-Makers Choose Tools —and the Events That Influence Them
What drives IT professionals in Japan to attend events—and how do those events influence their decision-making?
This report summarizes the findings of a survey conducted with over 300 information systems professionals across Japan. From content formats and participation goals to what makes an event worth attending, we explore the information-gathering behaviors and expectations unique to Japanese B2B decision-makers.
Whether you're planning exhibitions, webinars, or lead generation campaigns, this report offers critical insights into how to reach and resonate with Japanese buyers.
