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Go or No-Go?:
Go or No-Go?:
Test Marketing and Decision-Making for Entering Japan
When considering entry into the Japanese market, deciding whether to move forward, or to hold back, is a critical decision.
This white paper draws on insights from Marc Einstein, a technology analyst with over 15 years of hands-on experience in Japan, to examine market research approaches, practical “Go or No-Go” decision criteria, and the realities of Japanese decision-making and localization.
Through real-world success and failure cases, the paper highlights commonly overlooked challenges, gaps between HQ and Japan, and realistic growth patterns, offering a practical perspective on how to start small and increase the likelihood of success in Japan.
- ▼ Who This Is For
- Business leaders considering entry into the Japanese market
- Professionals responsible for market research or test marketing for Japan expansion
- Teams facing challenges with Japan-specific business customs and decision-making
- Companies struggling with localization or partner strategy in Japan
- Executives seeking to align HQ expectations with on-the-ground realities in Japan